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With a wide perspective on the Romanian market, MedMen Experts will handle your business by following a thorough analysis and putting into action a business strategy based on research, our professional experience and expertise.

In this section, you will find an overview of the Romanian market, including its strengths and opportunities.

Romanian Pharmaceutical Market Overview – download PDF document

Romania ranks 4th in terms of population in Central and Eastern Europe (after Russia, Ukraine and Poland), as well as in terms of GDP (after Russia, Poland and Czech Republic).
Regarding the GDP per capita, healthcare expenditure per capita and healthcare expenditure as percentage of GDP (total estimated at 5,7%, out of which 3,6-4,0% is public), Romania is below the region average, even including the former Soviet countries.
The pharmaceutical market ranks 5th in the region (after Russia, Poland, Czech Republic and Hungary), with a pharmaceutical expenditure per capita above the region average.

Health in Romania – download PDF document

No thorough study exists in Romania about the comparative effort devoted to different types of diseases (for example, communicable versus non-communicable). The two main causes of death are cardiovascular diseases (719.8 deaths per 100,000 inhabitants with a generally stable pattern) and cancer (220.8 deaths per 100,000 inhabitants with a significant ascending trend).

Among cardiovascular diseases, cerebro-vascular diseases and hypertension are the main killers (227 deaths and 122 deaths per 100,000 inhabitants respectively). They have a significant impact on the patient‘s quality of life and are the main reason for hospital admissions.

For more information and questions regarding the study, our team will be more than happy to give you the answers you are looking for.



  • You want to expand your business on a market with a high potential
  • You want to prolong the life of your mature products
  • You can rely on professionals with expertise in the local pharmaceutical business, still young and enthusiastic
  • You need result-oriented people and we’re talking figures!
  • You can benefit from our entire range of services and stay in control without physically being here (basically, we can be your local “Representative Office” with lower costs)